Unbiased data driven approach to driving growth through CX initiatives

I have delivered programs across all parts of the marketing mix. I am always focused on delivering what will create the biggest impact to a business, whether investing in marketing or technology, or streamlining business inefficiencies.

An overview of my strategic and growth marketing capabilities

Strategy & Growth Marketing

Evaluating business performance and delivering recommendations for revenue growth.

  • Business performance audit

  • Opportunity identification

  • Growth strategies

  • Stakeholder workshops

  • Budget /channel recommendations

Read my Growth Marketing Case Study

CRM & Loyalty

Planning and implementing loyalty and lifecycle activity to onboard, grow and retain customers.

  • Customer Journey mapping

  • CX strategies

  • CRM/Lifecycle program development

  • Program implementation

Explore some recent journey projects.

Creative and digital experiences

Creating inspiring communications that nudge audiences to take action.

  • Insight generation

  • Creative briefing

  • Comms strategies (Social, CRM & digital focus)

  • Digital ecosystem development

  • Integrated comms development

Explore recent projects like XXXX Social, Worley brand.

Media, Data and MarTech

Maximising organisations usage and value from their large investment in their MarTech stack.

  • Data & MarTech audit

  • Personalisation

  • Strategic solutioning

  • Media audits and planning

  • Vendor assessment

  • KPIs & Measurement

Explore projects.