CHALLLENGE

Lion, Australia’s 2nd largest brewer had limited direct contact with it’s consumers. Its email program had multiple opportunities to improve - from data quality to targeting, creative and process.

SOLUTION:

We totally rebuilt their lifecycle program

• Data cleansing of 1m+ records

• Created lifecycle strategy from Welcome to re-engagement

• Created an email design system to tailor content across 6 brands, with flexible components

• Email copy and design

• Development of custom redemption offers

• Email targeting, build and deployment in Braze

RESULTS:

• Increased deliverability +32% (cleaner data)

• Open rate +41%

• Click-through rate +35% (better content)

• Brand awareness recall +59%

Lifecycle strategy | Data cleanse | Platform selection | Email build & deploy