CHALLLENGE

The convenience petrol station industry is characterised by low loyalty and impulse purchasing. BP was lagging behind its competitors with no direct to customer offering or loyalty program to increase visitation and loyalty to the brand.

SOLUTION:

We built bp's digital loyalty program experience, including digital design, personalised communications and data flows across a full suite of integrated channels (app, email and website).

• Designed a registration website and signup flows to capture consent and important consumer data.

• Designed a loyalty experience powered by multiple streams of hyper personalised CRM campaigns and behavioural triggers.

• Delivered always on performance analysis to understand engagement and stimulate purchase behaviour

RESULTS:

1 million customers acquired in the first 10 months

Customer Journey design and flows | UX/UI | Website design | Email design & build