CHALLLENGE

Electronic Arts (EA) is one the worlds biggest gaming companies. It held an enormous database of gamers across APAC for titles including FIFA, The Sims and Battlefield, However they were bombarded with un-targeted, unpersonalised offer driven email communications, resulting in low repurchase rates.

SOLUTION:

We rebuilt the whole customer contact strategy. We targeted gamers based on their gaming profile, level of activity, and life-stage to deliver the right message at the right time.

• Full program from welcome, to game launches and retail offers

• Regional deployment across 9 APAC countries (inc Aus, Japan, India, Korea and Taiwan)

• e-Commerce to drive game purchase & add-ons

• Sophisticated test and learn program

• Full build and deployment in MS Dynamics.

RESULTS:

• Marketable base grew 2x to 3.9m

• Open rate up 57% and click-throughs up 24%

• 245% ROI

CRM Strategy | Data Analytics | Email build and deploy in MS Dynamics