Highly experienced strategic leader focused on driving growth from CX initiatives.
Deep and diverse experience
I’ve tackled almost every marketing challenge in my time from brand strategies to MarTech implementations, and everything in-between. However my core experience is in delivering growth programs and customer focusing marketing - using data, digital, CX and CRM to drive business growth.
My broad background gives me a holistic view on marketing, and how all the different elements work together to provide best outcome.
Proven growth driver
My focus has always been about implementing solutions that solve business problems, and maximise ROI.
Recent Work
How handcrafted text messages turned a business around
How growth can be driven by using one of the simplest contact channels - text messaging.
Strategy | Comms | Martech
Rebuilding Lion’s lifecycle program
A complete MarTech and creative rebuild of their lifecycle program, from strategy to implementation.
Strategy | Comms | Martech
“Know to grow” a digital transformation growth strategy
Delivering a growth strategy for one of the world’s largest travel companies.
Digital Transformation | MarTech | Data